Articles published under ‘Copywriting’

5 Ways to Advance in Copywriting for the Web

Posted on December 10, 2007 under Copywriting with 0 Comments

If you would like to join the many people who participate in lucrative copywriting for the web, you need to understand five ways to advance in copywriting for the web.  Through this article, you are provided an overview of important ways to advance towards lucrative copywriting for the web.

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Telling People to “Click Here” Works!

Posted on September 18, 2007 under Copywriting with 0 Comments

“Click Here”. Marketing Sherpa has an interesting article that demonstrated just how effective these two magical words can be…

From Marketing Sherpa’s article:

We were using the words “Continue here …” as our call to action from our newsletters to the full articles on our Web site, but we hadn’t tested the phrase. Then, someone made the obvious suggestion: “Don’t you think you should test that?”

And the winner is…

1. “Click to continue”: 8.53%
2. “Continue to article”: 3.3%
3. “Read more”: (-)1.8%

Just goes to show you: you’ll get better results if you tell them exactly what to do!