Telling People to “Click Here” Works!

Posted on Sep 18, 2007 under Copywriting

“Click Here”. Marketing Sherpa has an interesting article that demonstrated just how effective these two magical words can be…

From Marketing Sherpa’s article:

We were using the words “Continue here …” as our call to action from our newsletters to the full articles on our Web site, but we hadn’t tested the phrase. Then, someone made the obvious suggestion: “Don’t you think you should test that?”

And the winner is…